Privacy Policy

We collect the following types of information in the manner described below.

Information you voluntarily provide

When you submit an enquiry through our contact or quote request form, or otherwise interact with us, you may provide:

• →Your first name and last name
• →Your job title and company or organization name
• →Your email address and phone number
• →Project type, location, and a description of your situation or enquiry
• →Any other information you voluntarily share when contacting us

Information collected automatically

When you use the Site or submit a form, we may automatically collect:

• →Your Internet Protocol (IP) address
• →The domain name of your internet service provider
• →Your approximate geographic location (state or region)
• →The pages you visit on the Site and the time of those visits
• →The frequency and timing of your visits
• →The page URL from which an enquiry form was submitted
• →UTM marketing parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content) if present in the URL — these indicate how you arrived at the Site
• →Advertising click identifiers where present: Google Click ID (gclid), Microsoft Click ID (msclkid), Facebook Click ID (fbclid), TikTok Click ID (ttclid), LinkedIn Fat ID (li_fat_id), and Twitter/X Click ID (twclid)
• →Submission timestamp
• →Aggregated, non-identifiable visitor information collected via analytics technologies

Information from third-party social networks

If you interact with our presence on third-party social networking services (such as LinkedIn or Facebook), any information made available to us through those services may be used in accordance with this Privacy Policy and the relevant platform’s own terms.

As you navigate the Site, non-personal information may be passively collected using analytics and reporting technologies, including:

Cookies

Cookies are small files transferred to and stored in your browser. Two types are used on this Site:

• →Session cookies — exist only during your visit and are removed when you close your browser.
• →Persistent cookies — remain on your device after your browser is closed, for a defined period or until you delete them.

You can adjust your browser settings to stop accepting cookies. Doing so may limit some features of the Site. On your first visit, a consent banner is displayed — you may accept or dismiss cookies. If you dismiss, Google reCAPTCHA and Google Analytics will not be loaded. You can reset your preference at any time by clearing your browser’s localStorage.

Web analytics

We use web analytics services provided by third parties, including Google Analytics. These services use third-party cookies to collect non-personal information about your use of the Site. Analytics services are only active if you have accepted cookies via the consent banner.

We use the information we collect for the following purposes:

• →The purposes for which you provided it
• →To process and respond to your enquiries and quote requests
• →To provide the services you request
• →To send you information about your relationship or interactions with us
• →To record marketing attribution — UTM parameters and advertising click IDs help us understand which channels are generating enquiries. This data is used internally only.
• →To prevent automated spam submissions — your IP address and submission timestamp are used for rate limiting and bot detection. This data is held in server memory only and not persisted to any database.
• →To analyze the accuracy, effectiveness, usability, or popularity of the Site
• →To improve the content and features of the Site
• →To administer and troubleshoot the Site

We do not sell your personal information to third parties. We do not use your information for unsolicited direct marketing.

Information may be disclosed to third parties in the following circumstances:

Service providers

We use third parties to perform functions in connection with the Site — including email delivery (Microsoft), form processing, and customer relationship management (Salesforce and Marketo). We share only the information about you that they need to perform their functions.

Business changes

If we become involved in a merger, acquisition, sale of assets, joint venture, bankruptcy, reorganization, or dissolution, or if the ownership of our business otherwise changes, we may share or transfer your information to a third party in connection with that transaction.

Affiliated brands

ML Ruberton Construction is a sister brand of RoadGuard / Road Safety Systems. We may share your information with these affiliated companies, which will be required to handle your information in accordance with this Privacy Policy.

Legal requirements and law enforcement

We may disclose your information to third parties where we are required or authorized to do so by law, including:

• →To comply with a legal obligation, court order, or lawful request from a regulatory body
• →To protect our rights, reputation, safety, or property, or that of our users or others
• →To protect against legal liability or to establish or defend legal claims
• →To investigate, prevent, or take action regarding suspected illegal activity, fraud, or violations of our policies

Enquiry data submitted through this website may be written to a secure Google Sheet and to Salesforce and Marketo, hosted on those providers’ infrastructure. Access is restricted to authorized members of the ML Ruberton team.

Email notifications are delivered via Microsoft 365 and the Microsoft Graph API to internal ML Ruberton email addresses.

Please be aware that data transmitted via the internet — including information submitted through contact forms or sent by email — cannot be guaranteed to be fully secure in transit. We take reasonable technical and organizational steps to protect your information once we receive it, but we cannot guarantee absolute security. You should use caution when submitting personal information online.

Email messages sent through the Site are treated as confidential and private, except as required by applicable law or court order.

If you have opted in to receive periodic email communications from us and later wish to opt out, you may do so by following the unsubscribe instructions included in any such email, or by contacting us directly using the details in Section 15.

This website uses the following third-party services. Each operates under its own privacy policy and is responsible for its own data practices.

Google reCAPTCHA

We use Google reCAPTCHA v3 to protect our contact and quote forms from automated spam. This service is only active if you have accepted cookies via the consent banner. Google’s Privacy Policy.

Google Analytics

We use Google Analytics to collect anonymized data about Site traffic. Google Analytics is only active if you have accepted cookies via the consent banner. Google’s Privacy Policy.

Microsoft (email delivery)

Enquiry notification emails are sent via Microsoft 365 and the Microsoft Graph API. The content of your enquiry is included in these emails. Microsoft’s Privacy Statement.

Salesforce & Marketo

Enquiry and quote request information may be stored in Salesforce and Marketo for customer relationship management purposes.

This Privacy Policy applies only to this Site. The Site may contain links to third-party websites or applications (“Third Party Sites”) to which this Privacy Policy does not apply. We recommend reviewing the privacy policy of any Third Party Site before providing information to it.

This website uses cookies for the following purposes:

• →Google reCAPTCHA — sets cookies required for spam risk scoring when you interact with a form (only with your consent).
• →Google Analytics — sets cookies to track anonymized usage data across sessions (only with your consent).
• →Consent preference — we store your cookie preference in your browser’s localStorage so the consent banner does not reappear on return visits.

You may request changes to or corrections of your personal information by contacting us using the details in Section 15.

You may opt out of receiving marketing or promotional emails from us at any time by following the unsubscribe instructions in those emails or by contacting us directly.

Depending on where you live, applicable privacy law may give you rights to:

• →Access your information — request a copy of the personal information we hold about you.
• →Correct your information — request that we correct personal information that is inaccurate or out of date.
• →Delete your information — request that we delete your personal information, subject to any legal obligations we may have to retain it.

To exercise any of these rights, please contact us using the details in Section 15.

As a business-to-business and business-to-government service, ML Ruberton Construction does not direct its offerings toward, and does not knowingly collect personal information from, children. If you have reason to believe we may have inadvertently received personal information from a child, please contact us immediately using the details in Section 15.

We retain personal information only for as long as is reasonably necessary for the purposes described in this policy, or as required by law.

If you would like your information deleted sooner, please contact us and we will action your request promptly, subject to any legal obligations to retain records.

If you have questions about this Privacy Policy, wish to access or correct your personal information, or want to make a privacy complaint, please contact us:

We reserve the right to update or modify this Privacy Policy at any time by posting a revised version on this page. Your continued use of the Site after any changes are posted constitutes your acceptance of the revised Privacy Policy.

For a summary of any material changes to this policy, please contact us using the details in Section 15.